People are still asking. Most articles explaining content design and its “value” bug me. They focus on how important it is to have someone around to fix your poorly written error messages and your uninspiring empty states. Table stakes, I say. …

Hello, world! Hello, you! My friend and mentor Paul Stairmand, celebrity judge, UX writer to the stars, told me you’d probably be wondering who I am, and who the hell this article is for. Me: UX writer at BlaBlaCar, a sharing-economy platform helping people find other people to carpool with…